Kickoff
Vague Mauve
HEX #B49AA5
“We'll know it when we see it.”
What they really mean: I have no brief and I'm planning to review you by vibes.
Reply template
Subject: Re: Direction for [Project]
Hi [Name],
That's a common starting point, and I can work with it. To keep us from going in circles, can you send me three things you love, three things you hate, and one sentence on who this is for?
With those I'll put together a first round, and we'll refine from there. Each round is charged as agreed, so a clear starting point saves us both time.
Best,
[Your name]
Before you send
- Replace every [bracket] with real details: the client's name, your fee, number of revisions, dates.
- Check it against your quote or contract. The reply is strongest when it points to what you both agreed.
- Match the tone to the relationship. For a long-term client, soften the second paragraph. For a repeat offender, keep it as is.