Kickoff
Exposure Beige
HEX #CDBFA6
“We don't have a budget, but it will be great exposure.”
What they really mean: I would like professional work in exchange for a compliment.
Reply template
Subject: Re: Project budget
Hi [Name],
Thanks for thinking of me for [Project]. I'd love to hear more about it.
Exposure doesn't cover my rent, so I work from a fixed project fee. If you can share a budget range, I'll tell you what I can deliver for it, or suggest a smaller scope that fits.
Happy to jump on a quick call if that helps.
Best,
[Your name]
Before you send
- Replace every [bracket] with real details: the client's name, your fee, number of revisions, dates.
- Check it against your quote or contract. The reply is strongest when it points to what you both agreed.
- Match the tone to the relationship. For a long-term client, soften the second paragraph. For a repeat offender, keep it as is.